What is this, Lee?!?

Hey Everyone,

As long time readers of The Dispatch I wanted to first of all thank you for your continued readership. With your help The Dispatch has grown into one of the most read newsletters in the Mining & Energy space.

Now, I know, not a lot of players in the Mining & Energy space.
Loads in Mining, even bigger ones in Energy…
but not a lot in both… (let me have this win)

That’s it, that’s what makes Canada great, our medium-ness. M&E is perfectly Medium and I’m truly happy with that.

Over the past 1.5 years I’ve taken something that would struggle to get a few hundred visits per day and grown it into something that I’m proud of.

Now, aside from web traffic growing massively, I’ve also been working really hard at optimizing for AI, it's everywhere and when someone asks an LLM (Alexa, Meta Glasses, Facebook Search, Google Search etc) AI indexes are being queried early and often.

There's no escape from it, it’s here to stay.

This means that the more places we can format and structure for AI, the more often your content will appear. This has been paying dividends, already I’ve seen huge increase in traffic originating from ChatGPT where the user searched for something and ChatGPT returned a link to the content on M&E.

In many cases they have become newsletter subscribers, awesome! And why wouldn’t they, with all it’s near-infinite wisdom and power, ChatGPT felt that sending this user to my site would be a great fit for them.

So in addition to the new site looking better, I’ve been putting an bit more of an emphasis on getting people onto The Dispatch's Mailing list, the content better formatted and structured.

I have a deal for you!

I’m asking for some support here and putting together something for you that I know will have a significant ROI for you. I know my audience, who my readers are and how the advertising space / media buying world works.

But it comes with a caveat, in exchange for the significant price reduction, you agree to provide feedback on how successful, or not (experiments are experiments after all) the campaign is.

I will guarantee you at least 200k impressions (likely net you closer to 300k all said and done) and it will 100% be the best ad money you've spent in a long time.

$299 for your ad in rotation on the homepage and on the header of the category pages for 3 months. $100 bucks a month…

You get a sweet deal on advertising (and help cover some goalie gear for Sawyer) and I get the info I need to tune my ad system to get even better.

Win, win, win.

Note: It’s capped at 20 advertisers, not for any sort of marketing reasons, rather so I can properly tune and optimize during this test.

Again, thank you all for being readers and supporters.

I appreciate you all.

-Lee