The M&E Dispatch // 069

Hello Everyone,

Every day I pour through dozens of press releases and company updates across the mining, energy, and oil & gas sectors. And naturally, I click through to their websites to learn more.

Here’s what I’ve noticed:
Most of them are making the same handful of mistakes.

It’s not that they’re doing anything wrong, they just haven’t taken the time to do a few key things that make all the difference when it comes to being found, trusted, and taken seriously.

So I turned it into a checklist.
Use it to assess your own site. These are all easy wins that can make a real difference, fast. As you know, I come from a marketing background and have worked in this space for more than 20 years. This is the checklist I’d give my brother to help level up his business.

✅ 1. Claim and Update Your Google Business Profile

Why it matters:
This is the first thing most people see when they search your company name,especially on mobile. If your profile is incomplete, outdated, or unclaimed, you look inactive. Not a good first impression. Regardless of size of business, do this.

What to check:

• Is it claimed?

• Are your services listed?

• Are your hours and phone number correct?

• Have you uploaded recent project photos or shop pics?

Fix time: 15 minutes.

✅ 2. Use Real-World Keywords on Your Website

Why it matters:
Search engines (and real humans) need specific terms to connect your services with actual jobs. If your site only says things like “industrial contractor” or “oilfield support,” you’re invisible for all the work you actually do.

What to check:

• Do you list the actual services you offer in the way you talk about them?

• Can a site manager or project lead find you by Googling the service they need?

Examples to include:

• “Tailings pond liner installation”

• “B-train hauling in NE BC”

• “Hydrovac daylighting”

• “Mobile welding for mine sites”

✅ 3. Write One Good Paragraph for Every Core Service

Why it matters:
Google doesn’t rank one-liners. It needs context. Your customers do too.

What to check:

• Does each core service have its own page or section?

• Is there a short paragraph explaining where, how, and for whom you do this work?

Fix tip: 2–4 sentences per service is plenty. Keep it real and relatable.

✅ 4. Add a Title Tag and Meta Description for Every Page

Why it matters:
When someone finds you in search results, they see your page title and description first. If you don’t set them, Google makes something up,and it usually makes a mess.

What to check:

• Does each page have a proper title?

• Does it clearly say what you do and where?

Easy format to follow:
[Service] in [Region] | [Your Company Name]
Then write a one-line description that sounds human.

Example:
Industrial Sandblasting in Fort McMurray | Titan Surface Co.
We provide mobile sandblasting services for oilfield shutdowns and site prep across Northern Alberta.

✅ 5. No One Links to You

Why it matters:
If your website doesn’t have inbound links,meaning other sites pointing to you,Google sees it as a dead end. And so do your potential customers.
But here’s the key: not all backlinks are equal.

One link from a high-authority, industry-relevant site is worth more than 1,000 from random directories, spammy blogs, or link farms.

Google cares about relevance and reputation.
It wants to see that a respected source, like an industry magazine, association, supplier, or even a credible local publication, believes you’re worth linking to.

That kind of link says:
“This company matters in this space.”
And that’s the kind of trust signal that helps you climb the search rankings and win new opportunities.

What to check:

• Are any respected sites linking to your website?

• Has your company ever been mentioned in an article, and if so,does that article include a link?

• Are you earning links from sites in your actual industry, or just general business listings?

Fix tip:
Skip the link-buying schemes and low-quality backlink services. They won’t help,and they could hurt.
Instead, focus on earning links from places that matter in your field. Think:

• Industry roundups

• Supplier spotlights

• Conference coverage

• Association profiles

• Project success stories published on high-ranking domains

You don’t need 100 links,you need the right ones.
Because one solid link from a well-ranked, relevant site can move the needle more than 1,000 throwaways ever will.

// The Dirt

Boron One Signs LOI on Mine Refurbishment
Agreement outlines cooperation on upgrading the Pobrdje Colemanite Mine and evaluating regional assets for Boron One’s Piskanja Project.
Read more →

i-80 Gold Posts Q1 2025 Financials
Nevada-based i-80 Gold reports operating and financial performance for the first quarter of the year.
Read more →

Homerun Sends 99.99% SiO2 to UC Davis for Laser Purification
Silica samples previously purified through NREL sent for femtosecond refinement; Stephen Burega joins the board.
Read more →

Osisko Metals Hits 323m of 0.43% Cu in Gaspé Drilling
New holes continue to expand the copper deposit to the south and at depth in Eastern Québec.
Read more →

Tocvan Shares Breakout Year in Investor Webinar
The recording recaps new pilot production, exploration programs, and upcoming milestones.
Watch now →

PPX Mining Closes Oversubscribed $802K Private Placement
The Toronto-based company wraps a successful raise to support its project advancement.
Read more →

Xanadu Releases May 2025 Investor Webinar
Catch the latest strategic and operational updates from the Mongolia-focused explorer.
Watch now →

Graphano Engages Mercator for Resource Estimate at Black Pearl
The Quebec-based company begins NI 43-101 reporting and exploration expansion at its graphite project.
Read more →

Black Iron Backs U.S.–Ukraine Minerals Deal
Canadian miner supports international development efforts with its advanced Ukraine iron project.
Read more →

Kingfisher Announces $7M Brokered Placement
Beacon Securities leads financing of NFT and FT units to support ongoing exploration.
Read more →

Apollo Silver Names Ross McElroy as CEO
The uranium sector veteran steps into the leadership role following the departure of Andrew Bowering.
Read more →

// The Hustle

🌱 Sacred Soil: Indigenous-Led Environmental Restoration

Sacred Soil offers a proprietary, eco-friendly in-place soil treatment for oil, hydrocarbon, and salt contamination. Their spray-on solution requires no excavation, delivers over 50% cost savings, and is accepted by Canadian and U.S. agencies. By integrating Indigenous values with modern innovation, they provide smarter, more inclusive outcomes that help communities thrive environmentally, culturally, and economically.

Learn more → sacredsoil.ca

- Lee