The M&E Dispatch // 042

Hello Everyone,

I’ve said before that I come from a marketing (PR) and publishing background, to me, content rules all and learning to tell your story is the most important thing a business can do.

This has never been more relevant than right now. We’re just weeks away from the next round of demands to stave off these looming tariffs. A monthly cycle that I think we’ll endure until one side caves entirely or the other gets bored enough to move on.

Like a bear playing with a wayward hiker, not really hungry, but entertained for the moment.

Over the past few days it’s been interesting to watch the discourse around “Buy Canadian” rapidly consume facebook discussions. Entire arenas booing the American Anthem and Agencies, Companies and Government pulling products and terminating agreements.

• BC was the first to remove liquor from government-run shelves.

• Aluminum sales were diverted abroad.

• US orders were canceled across many industries.

• Potash was front and center (btw, more than 150k people read that article since Friday!).

• Consumers en masse picked Canadian products at the grocery store.

• Some dealerships openly posted about not accepting Teslas on trade.

The list goes on but the one thing remains, Canadians are united around our shared core value of helping Canadians. Let’s face it, for 4 months of the year the only way to survive in Canada is with the help of others. We’re pretty good at rallying together.

With this momentum in mind, now is the time to tell your story. If your business builds/sells/provides anything created in Canada - heck just not in the United States, you NEED to be telling your story. Canadians want to support you.

Open up your email (it’s a text editor at heart), write a draft email to yourself, put in it all the things that you have going on right now in point form:

• New Equipment & Investments – Talk about any new machinery, tools, or technology you’ve invested in and how it improves your product or service.

• Industry Facts & Insights – Share interesting or little-known facts about your industry that customers might find surprising or useful.

• Upcoming Trends & Predictions – What’s on the horizon for your industry? What changes do you see coming that will impact your customers?

• Behind-the-Scenes of Your Process – Show how your products or services come to life, from raw materials to the finished product.

• A Day in the Life at Your Business – Share what a typical workday looks like for your team to give customers a glimpse into your operations.

• Customer Success Stories – Highlight a great experience a customer had with your product or service. Testimonials and case studies build trust.

• How Your Business Supports Local Jobs – Explain how your company contributes to the local economy and why buying Canadian matters.

• Challenges You’ve Overcome – Talk about a tough situation your business faced (supply chain issues, tariffs, competition) and how you adapted.

• Exciting New Projects or Expansions – Are you launching something new, expanding operations, or opening a new location?
  

Copy your list into an AI writing tool and prompt it with:
I haven’t updated our customers in a while. Please turn this list into a few paragraphs I can use as a blog post draft.

Take that resulting text, head back to your email and edit it until it matches your tone and feels right.

Publish it to your site, share the link to your blog post on Linkedin and Facebook, and then fire me an email with that link as well.

Marketing is about orbits, envision a comet passing by earth, you see it and then it fades away, but when it comes around again you notice it more and eventually you begin to think about it when you can’t see it. That’s marketing, it’s slowly overtime having your product or service enter the view of your ideal customer until they begin to think about you when you’re not even there.

Canadians are ready to support you. The only thing left is for you to step up and tell them why.

// The Dirt

NioCorp’s Elk Creek Project Advances to Technical Review
The U.S. Export-Import Bank (EXIM) moves NioCorp’s financing application for its Elk Creek Critical Minerals Project to an independent technical review.
Read more

Trigon Temporarily Pauses Kombat Mine Operations
Trigon Metals halts operations at Namibia’s Kombat Mine for six to nine months due to maintenance on its dewatering systems.
Read more

Red Pine Expands Gold System at Wawa Project
Red Pine Exploration ramps up its 25,000m drilling program, targeting deep extensions at its Wawa Gold Project in Ontario.
Read more

Radisson Reports Positive Metallurgical Study at O’Brien
Radisson Mining’s latest metallurgical study supports high gold recoveries at the O’Brien Project in Quebec.
Read more

Monumental Energy Launches $1.5M Private Placement
Monumental Energy kicks off a non-brokered private placement to raise up to $1.5M for its ongoing lithium and rare earth projects.
Read more

Future Fuels Updates Mountain Lake Property Acquisition
Future Fuels Inc. amends its agreement with IsoEnergy for the purchase of the Mountain Lake Property in Nunavut.
Read more

Walker River Signs Stream Agreement for Lapon Canyon
Walker River Resources secures a financing agreement for its Lapon Canyon Gold Project in Nevada.
Read more

Brunswick Exploration Reports Positive Metallurgical Results
Brunswick Exploration’s Phase 1 metallurgical test work at the Mirage Project suggests potential for a DMS-only flowsheet.
Read more

Brunswick CEO Discusses Mirage and Greenland Projects
Brunswick Exploration’s CEO Killian Charles shares insights on the Mirage Lithium Project and Greenland exploration at VRIC 2025.
Read more

CanAlaska Kicks Off Drilling at Cree East
CanAlaska Uranium launches a partner-funded winter drilling program at the Cree East Project, its first in over a decade.
Read more

Have a great week all, practice telling your story and if you need any help, hit reply and I’m here for you.

Also! Make sure that if you’re a Canadian JMC that is not in the US - hit reply and tell me the details so I can add you to that list. Trying to give the people what they want 😄 

Catch you Friday,

- Lee